This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.
Strategy + Creativity
Content Creation
Educate & inform to nurture an unbreakable connection. Knowledge base, blog posts, landing pages, whitepapers, eBooks, articles, reports, case studies.
Copywriting
Build trust. Gain Recognition. Ads, websites, social media, product descriptions, sales pages, email marketing,
headlines, slogans, scripts, CTAs.
Brand Messaging
What's your brand's personality?
Mission, vision, promise, voice, tone, tagline, value proposition, key, messaging, framework, guidelines.
Creative Project Management
Get inside your
audience's mind.
Demographics, psychographics, behavioral data, pain points, goals, aspirations, touchpoints.
eCommerce Engagement & Experience
Strategic creative direction & experience, account leadership, scope, briefing, conversion-focused critical thinking, feedback leadership
Account Management
Client relations & retention,
stakeholder management, trust & rapport, cross-team collaboration, conflict resolution, active listening, multi-tasking, accountability
AI-Enhanced Ideation, Execution & Fluency
Problem framing, creative judgement, AI augmented ideation & conceptualization, advanced prompting, ethical use, creative strategy, continuous learning
Storytelling & Creative Strategy Consultation
Branding, messaging, audience research, creative brief, strategic direction, client discovery, stakeholder alignment
Creative Direction, Project Management & Copywriting
TECHNOPATH
Rebrand, website redesign, and copywriting for Technopath, an eCommerce solutions agency. As project leader, I ensured the vision and deliverables stayed true to the agency's futuristic vision, while focusing on creativity, growth, and customer connection. The result was a unique brand personality that attracts larger clients. I had the opportunity to take on various roles and boost my ingenuity.
Copywriting: Marketing Email Library
PUL
A marketing email library addressing every stage of the purchasing process, including awareness, post-purchase, abandoned cart, promotions, bundles, and more. The deliverables were targeted to both dental professionals and those who wear clear aligners, retainers, night guards, and dentures.
Song Lyric Writing
Beautiful Empty - Janine D.
Janine D. is a Lebanese pop star. Her songs and videos address life's big questions, including gender roles in the Middle East, the effects of small choices on our lives, and other pressing issues. I wrote the lyrics to
Beautiful Empty, her English debut song. It tells the story of a romantic relationship in which the woman is devoted to her lover, but the more she gives, the less she gets in return.
Brand Bible: Messaging, Voice, Tone, Headlines & Taglines
Body Good Studios
A brand bible for a telehealth medical weight-loss website focused on defining the brand's personality, messaging, voice, and tone. The language is positive, inclusive, inspiring, and modern. The deliverable is used for the company's copywriting, content creation, and marketing efforts.
Copywriting
BIG THINK +
A collection of LinkedIn carousel ads targeted toward professionals to gain corporate subscriptions, convey the brand's mission, and inspire excitement in existing customers.
Copywriting, Content Creation, Audience Analysis & SEO
ProSentry
Wrote all website copy and content for the launch of ProSentry, a new-to-market smart property wireless sensor solution specializing in gas and water leaks. Deliverables included website copy, knowledge base/landing page content, and target audience/SEO consulting. All strategically created and rolled out to build excitement and anticipation while educating building owners and managers on critical laws, compliance, and safety.