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A FEW OF MY FAVORITE THINGS
Content Creation
Blog posts, social media content, podcasts, YouTube videos, infographics. Educate & inform for authentic awareness that nurtures unbreakable connection.
Copywriting
Ads, product descriptions, sales pages, email marketing,
headlines, CTAs. Building trust & recognition, so the world aligns with your brand's core identity.
Brand Messaging
Mission, vision, brand promise, voice, tone, tagline, slogan, value proposition, key, messaging, framework, guidelines. What's your brand's personality?
Audience Analysis
Demographics, psychographics, behavioral data, pain points, challenges, goals, aspirations, channels, touchpoints. Get inside your audience's mind.
Copywriting
BIG THINK +
For this project, I created a collection of LinkedIn carousel ads to attract a professional audience, gain corporate subscriptions, stay true to the brand, and please existing fans. It was an exciting project and a great success.
Copywriting, Content Creation, Audience Analysis & SEO
ProSentry
For this project, I wrote various types of content and copywriting for the launch of a digital, smart property technology solution. Deliverables included website copy and content, and knowledge base articles. I also conducted an extensive audience analysis, created a well-researched master SEO report, and a launch strategy. The goal: To build excitement and anticipation amongst audiences while educating building owners and managers on critical laws for buildings with gas heat. It was an enlightening, fast-paced, and rewarding project.
Creative Direction, Project Management & Copywriting
TECHNOPATH
Technopath, a full-service digital e-commerce solutions agency, needed a rebrand and website redesign with fresh content and copywriting. I led the project, ensuring the team stayed true to the agency's futuristic vision while adding elements that represent creativity, growth, and the human nature of consumers and customers. The result was a unique brand personality that attracted larger clients. This project allowed me to take on various roles, exposing me to new responsibilities while boosting my ingenuity
Brand Bible: Messaging, Voice, Tone, Headlines & Taglines
Body Good Studios
For this project, I created a brand bible for a telehealth medical weight-loss website. The bible defines the brand's personality, messaging, voice, and tone. We worked together to ensure all aspects of language are positive, inclusive, inspiring, and modern. Moving forward, the bible will be used for the company's copywriting and content creation efforts.
Song Lyric Writing
Beautiful Empty - Janine D.
Janine D. is a Lebanese pop star. Her songs and videos address life's big questions, including gender roles in the Middle East, the magnitude that choice makes in our. lives, and other pressing issues. I wrote the lyrics to Beautiful Empty, her English language debut song. It's about a romantic relationship in which the woman is devoted to her lover, but the more she gives, the less she gets in return.
Copywriting: Marketing Email Library
PUL
For this project, I created a brand bible for a telehealth medical weight-loss website. The bible defines the brand's personality, messaging, voice, and tone. We worked together to ensure all aspects of language are positive, inclusive, inspiring, and modern. Moving forward, the bible will be used for the company's copywriting and content creation efforts.
