ProSentry protects buildings, facilities, resources, and tenants 24/7 from water leaks, gas leaks, and other mechanical and environmental issues. Its solutions provide comprehensive, real-time monitoring for life safety and environmental risks. Wireless smart sensors detect water and gas leaks, and ProSentry's personalized platform provides instant alerts, sent to the building owners' and managers' phones, as well as an immediate call to the local emergency services. Additionally, ProSentry's platform allows users to log in to their dedicated dashboard for in-depth insights and reporting that saves money on insurance premiums.
I was brought onto the ProSentry creative team early on as a copywriter. Initially, I created the website copy, ensuring that the new and complex property technology solution is easy to understand, well-organized, and guides visitors through every aspect of the platform and the inner workings of its technology. As the project progressed, they asked me to write the website's Local Law 157 landing page, create the Knowledge Base content and roll-out strategy, and provide consulting on SEO and target audience analysis. Additionally, I conducted an extensive audience analysis, created a well-researched master SEO report, and a launch strategy for the Knowledge Base.
