Copywriting, Content Creation, Website, Knowledge Base, SEO, Audience Analysis, Consulting

About the client

ProSentry protects buildings, facilities, resources, and tenants 24/7 from water leaks, gas leaks, and other mechanical and environmental issues. Its solutions provide comprehensive monitoring for life safety and environmental risks in real time. Wireless smart sensors detect water and gas leaks early, preventing escalation. Clients receive instant alerts and valuable insights about leaks and other potential risks straight to their phones and can log into a dedicated dashboard for in-depth insights and reporting.

About the Project

Copywriting

Content Creation

SEO

Consulting

I wrote the copy for ProSentry's website, ensuring that the new and complex property technology solution is easy to understand, well organized, and guides visitors through every aspect of the platform and the inner workings of its technology.

Copywriting

ProSentry's Website

Homepage

About Page

Services Section

Platform Page

Content Creation

NYC's Local Law 157

I created a section entitled Local   Law 157, named after NYC's Natural Gas Detection law. It features the latest amendments, compliance updates, and educates building owners and managers on how prop tech solutions enhance compliance while avoiding costly fines.

Local Law 157: Smart Gas Detection

About Local Law 157

Content Creation, SEO & Consulting

ProSentry's Knowledge Base

Additionally, I conducted an extensive audience analysis, created a well-researched master SEO report, and a launch strategy for the Knowledge Base. Once the research was complete, I created content for ProSentry's Knowledge Base. The goal was to build excitement and anticipation amongst audiences while educating potential and existing clients on ProSentry's solution, including articles, guides, tutorials, and more. A couple of the pieces are included below.