I'm a New York-based writer, content creator, and strategic thinker.
I believe empathy is the secret to transforming visions and goals
into a brand voice.
Relentlessly curious about the creative process,
I unlock corporate thinking and let in imagination.
Highly knowledgeable in the craft of writing, ecommerce and
tech solutions, I spin complex concepts into
easily digestible content.
In my spare time, I make sustainable handmade jewelry and
hair accessories (stories engineered from metal, yarn, and gemstones),
and write humorous essays, songs, and poetry—
habits that enhance ingenuity, focus, and attention to detail.
Now you know about me.
Share your story & goals.
Together, we can build something unique & effective.
Hey. I'm Gillie.
Specialties
Copywriting & Content Creation
Build trust. Engage.
Inspire action. Educate.
Ads, websites, social campaigns, knowledge base, articles, product descriptions, whitepapers, eBooks, case studies, email,
headlines, scripts, CTAs.
Brand
Storytelling & Messaging
An authentic, emotional narrative connecting your values, mission & personality with your audience, their common conflict & the resolution. Defining purpose, maintaining consistency & creating effective content.
Corporate Creative Consulatntation
Guide internal teams to think creatively, blending strategic business thinking with artistic vision to improve branding, messaging, marketing, innovative ideation, user experience & creative collaboration.
Creative
Project Management
A balance of creativity & strategic processes. Project initiation, planning, timelines, budgeting, collaboration, brand consistency, execution, stakeholder communication, feedback management & client sign-off.
eCommerce Engagement & Experience
Is your online experience catering to your audience? Intuitive navigation, clear branded & interactive content, personalization, seamless processes, easily accessible support & community building.
Client-facing
Account Management
Proactive client relations that inspire trust & retention through empathy, active listening, comprehension, anticipating needs, strategic guidance, expectation management, client advocacy & accountability.
AI-Enhanced Ideation, Execution & Fluency
Intelligent creative tools are designed to be humancentric & AI-driven. AI-storming, divergent thinking, scenario testing, trend analysis, prompt writing, output evaluation, tool selection & ethical interaction.
Audience Analysis
Examining & reporting on target audience demographics, psychographics, behaviors & situations to tailor effective communication. Age, gender, income, values, pain points & purchasing habits.
