Brand Bible: Messaging, Voice, Tone & Taglines


New Title

Body Good Studio, a women’s health, wellness, and weight-loss telehealth medical clinic, offers prescriptions, vitamins, supplements, and wellness coaching. The team helps clients feel their happiest & healthiest, providing personalized, innovative solutions for each unique woman.


Working in collaboration with a graphic designer, we created a brand bible to define Body Good's personality, story, and voice, ensuring the language was positive, inclusive, inspiring, and modern.  The bible is used for all writing and content creation initiatives.