Copywriting
Marketing Video Script
Storytelling
About thE project
The SMARTMap Financial Wellness Program is offered by employers to help lay the groundwork for their team's financial health by promoting habits that achieve goals. SMARTMap works closely with members to plan for retirement and teach the basics of personal finance, improving day-to-day money management and putting people in charge of their finances.
The client needed a motion graphics script that clearly and concisely explained their services to the end user. The video is used for workshops and the homepage of the company's website.
I created a story outline and then met with the creative director and graphic artist to create a storyboard that we all agreed hit the marks requested by the client. Then, working off the storyboard, I wrote the script in an engaging and educational tone.
I enjoyed this project because all the creatives were allowed to work as a team. Collaboration always leads to a more successful outcome.