Aspire Credit Card helps cardholders improve their credit and attain financial freedom. I wrote the copy for a series of digital ads as part of a social media campaign targeting Americans in need of financial relief. The headlines incorporate straightforward language that conveys Aspire's mission, which is to be the bridge between paychecks, providing more spending for everyday purchases. The goal was to get people to engage by clicking through and applying. The deliverables were also used on the client's website, in print ads, and in other marketing materials.
