HOC was founded in 2001 as a technology company focused on building software for the energy and financial services industry. Its flagship product, EPIC (Enterprise Platform for Integrated Compliance)is an automated financial intelligence solution that unifies workflows, reduces redundancy, and transforms data from multiple sources and in various formats into a single version of truth.
About thE project
HOC was embarking upon a website redesign and decided they needed the site's copy rewritten, transforming a complex technological solution into easily digestible content.
After studying HOC's solutions and meeting with the founders, I rewrote the website copy, staying true to the brand's informative, authoritative, and trustworthy tone.
Discovering a positive synergy between us, they asked me to write a collection of taglines for their flagship product - EPIC, a marketing video script, and a whitepaper.
While the content was complex, learning about this type of technology opened my skillset to other tech clients, and the project was a success.
