Brand Bible: Messaging, Voice, Tone & Taglines

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About the Client

Geoforce was founded in 2007 on the belief that the chaos and pain of field operations could be alleviated with technology. Since then, it's been providing customers and partners with cutting-edge traceability solutions and insights.


Combining a cloud-based software platform with rugged GPS tracking devices and global satellite and cellular networks, Geoforce’s solutions include efficient asset location and retrieval, rental invoice auditing, service delivery verification, inspection compliance, equipment maintenance alerts, and more.

New Title

About the Project

Brand Bible: Messaging, Voice, Tone & Taglines


The client needed a brand bible that defined its message, tone, voice, and personality. Additionally, since GeoForce operates on advanced technology, the brand bible explains the solution's inner workings and the intentions behind the company's purpose. Used for more than copywriting and content creation, GeoForce ensures that its entire team has a copy. This way, they can better understand the company and its solution, and refer back to the book when necessary.



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