Copywriting
Marketing Video Scripts
About thE CLIENT
FortifyData provides enterprise businesses with access to near real-time cyber risk intelligence across the entire attack surface. Its solutions integrate into existing technologies and workflows, acting as a force multiplier in cyber risk management and security programs.
About thE PROJECT
FortifyData needed brief marketing videos that simplified its complex cyber-risk technological solutions. I created videos targeted to specific industries such as higher education and finance. The language was clear, simple, and concise, and the tone was informative. I studied the solution until I understood its inner workings and wrote an easily digestible script. The videos were used on FortifyData's website and in multiple marketing efforts.
The biggest challenge was the time constraint. I wanted to include all the critical information, but ensure each script was brief and kept the audience's attention.
I liked this project because it forced me to focus on word choice, using only the most powerful and essential ones to retain meaning and inspire interest.