About the Client
Agiloft is the global leader in contract lifecycle management (CLM), a digital solution for managing and tracking contracts from creation to the final stage. Agiloft's adaptable no-code implementation allows for an AI-enhanced, data-first contracting environment that transforms businesses and organizations.
Content Creation
Agiloft's Website
Content Creation &
Nurturing Sales Email Copywriting
About the Project
I developed educational and informative content for Agiloft's website aimed at helping current and prospective customers better understand the value of Contract Lifecycle Management (CLM) and the key team players behind the award-winning solution.
Each piece was crafted to support buyers through their decision-making process, highlight key features of Agiloft’s platform, and share real-world examples of how organizations streamlined operations, saved money, and reduced risk using Agiloft's CLM.
The goal: turn complex insights into clear, helpful content that builds trust and drives informed engagement.
Best Practices for
Contract Lifecycle Management (CLM)
Introduction to
Contract Lifecycle Management (CLM)
4 Ways Procurement Will Take Control of Its Contracting
Destiny in 2023
Finding the Right Fit: Migrating from an existing CLM to Agiloft
Sometimes a technology solution just isn’t the right fit. That’s what happened for Paris-based hospitality and hotel company Accor when they tried to implement their first contract management system back in 2019. Luckily, there was an alternative on the market that met their needs: Agiloft CLM. The process of selecting and implementing a replacement Contract Lifecycle Management (CLM) solution was the topic of discussion at a recent virtual wine and cheese tasting event hosted by Agiloft’s Jim Leason, Managing Director of EMEA...Read More
Copywriting
Agiloft Targeted Nurturing Sales Email
About the Project
I wrote
targeted, nurturing sales emails
that speak directly to department heads across key industries. Each email highlights the challenges leaders face in managing contracts and encourages the reader to click on the CTA, driving traffic to articles on Agiloft's website. The messaging was crafted as concise, relevant, and actionable — aligning CLM capabilities with real-world pain points to spark interest and start meaningful sales conversations. Below are a few examples.
GOAL
Create nurturing sales emails for the Awareness stage of the sales cycle, driving traffic to a CLM purchasing guide on Agiloft's website that educates potential customers on the five common pitfalls experienced when purchasing a CLM. The messages are targeted toward a general audience and encourage readers to click on the Call-to-Action.
Are you shopping for a new CLM? Or maybe you’re a first-time buyer?
.
Agiloft understands that you need to take your time and make the right decision, yet you’re eager to get rid of the contracts scattered over emails, hard drives, and spreadsheets. Maybe unclear workflows are driving you crazy? Even with all this on your plate, it’s time to map out a strategy.
Before you start shopping, educate yourself on the five common pitfalls, know the correct questions to ask, and seek out signs specific to CLM success. Agiloft created this CLM purchasing guide, which you can find here.
So, tune out the useless noise and get down to the data that matters.
Agiloft is here to help.
CTA: Educate Me on the 5 Pitfalls
Subject: The CLM Purchasing Guide: Avoid 5 Common Pitfalls
For those of you who may not know, there is a Magic Quadrant for Contract Lifecycle Management vendors.
It defines the leaders, challengers, niche players, and visionaries. It pinpoints each CLM’s strengths, brings to light cautionary details, and lets you know where they stand on the market. It’s also a great tool if you’re making a buying decision on your next CLM.
We want to bring you trusted expert research. Read this expert report before making one of the most valuable decisions for your enterprise.
Agiloft brings you research you can trust.
CTA: I Want Expert Research on Top CLM Vendors
Subject: How Do I Choose the Best CLM Vendor?
GOAL
Create targeted, nurturing sales emails for the Awareness stage of the sales cycle that speak directly to general counsel, including Chief Counsel or Chief Legal Officer, across various industries. Each email highlights the specific challenges the legal C-suite faces in managing contracts and encourages readers to click on the CTA, driving traffic to a webinar on Agiloft's website. The messaging was crafted as concise, empathetic, and actionable — aligning CLM capabilities with compliance pain points.
I know what it’s like to be a General Counsel in today’s business world.
You’re in a constant race to get the next important contract out, drowning in paperwork and trying to gain more visibility into contract risk.
What if I told you that Agiloft leveraged the power of AI to help you manage your contracts, speed up legal approval cycles, and make compliance a less stressful beast?
CTA: Watch this webinar and learn how Balluf, a global player in sensor and automation, used Agiloft's CLM solution to take its contract process from manual to automated.
Subject: We can help you feel less overwhelmed
Subject: Don’t worry. This isn’t about a contract.
The last thing you need is someone calling about contracts…especially when it happens every five minutes.
Is your team the point of contact for thousands of contracts and NDAs? Is someone constantly asking about the status, leaving no time for higher-value services? CLM is no longer a choice. It’s a necessity.
Agiloft is a scalable, customizable CLM solution that automates the contract process down to a few clicks while reducing risk. It converts image files into researchable documents, giving the company access to information that was once yours to watch over. When it comes to customization, options are endless and can be created to meet your unique needs.
Searching for a solution to streamline and standardize your contracts while helping the flow of business move forward?
Learn how one global organization was transformed by CLM.